Is your business aware of what is happening around it?
Are there any signals that indicate that your customer’s preferences are changing?
Is there any news that talks about a new product that will turn your business on its head?
You have to keep yourself and your business in sync with the latest developments to prevent your business from getting hit or blindsided.
Wharton Marketing Professor George Day’s says that businesses or business people have to have their antenna up to detect the changes happening in their environment. This will enable them to capitalize on new opportunities or prepare themselves to surmount threats.
