Creating an effective USP
3 Simple Rules for Creating an Effective USP: ISEdb.COM:
"If you've created a new product or service, ask yourself why. Was it to fulfill needs customers were voicing? Was it to plug a niche nobody else was giving attention to? Those can be the basis for strong USPs.
Make a list of features and benefits. Ask customers what they like best about your company, your product or your service. Compare your offer to what the competition has available. All of these can be excellent brainstorming techniques that may jump start your thinking. Before long, lots of unique aspects will come to mind, giving you the basis for writing a strong, descriptive, specific USP. "
