Sell yourself first
Whether you are a graphic designer, management consultant, or software engineer, you must first sell yourself before you can sell the product.
Unfortunately, entrepreneurs rarely know how to talk about themselves or their business without fumbling. Moreover, when you are the company, self-promotion takes on a completely new meaning.
When you are out on your own, every second counts. In fact, research says that within seven seconds of meeting someone, they have already determined if they like and trust you.
Take the time to construct personal and conversational stories, so you are ready to self-promote whenever the light shines on you.
Small Business Owners: your best investment is your mouth - Peggy Klaus :: American Venture Magazine
