Dave Rosenberg in an article “Human Mechanics: Why buzzwords make startups unlikely to hire you” (InfoWorld on July 13, 2007) makes an interesting point.
“starting businesses that are based on nothing but buzzwords, which have now failed and they are looking for real jobs. Monetizing the "wisdom of crowds" is not a business model, and taking advantage of "long-tail" economics is not why startups are successful.”
I find his observation true. Entrepreneurs are mavericks who identify a demand and aim to cater to it. The difference between success and failure is in knowing a lasting demand and a passing fancy.
