What’s a brand? A singular idea or a concept that you own inside the mind of the prospect." - Al Ries
Why should you create a brand?
Brand creates two things.
- Awareness or a positive buzz about your company or your products or services.
- Everything being equal, customers will be mentally predisposed to buying your product or services.
How can you create a brand?
First determine how you would like your prospective customers to perceive your products or services.
Then project that message consistently in all your engagements with your prospective clients.
A good brand communicates a positive experience.
Each interaction with your organisation should give the customer a positive affirmation about your products and services.
A good brand will make the prospective customer mentally predisposed to buying from you.
