Kyle B. Murray (University of Western Ontario) and Gerald Häubl (University of Alberta) examined a theory of cognitive lock-in centered around the notion of skill-based habits of use, that is, how using or purchasing a product becomes easier with repetition. In a series of experiments, they find that people are more influenced by their perceptions of ease-of-use rather than how objectively easy a product is to use.
It is imperative for small business owners to project a perception of ease-of- use.
Key lies in creating that perception.
Have up to 5 qualified eCommerce companies compete for your business
RFP.ORG
