While the day-to-day running of your business always takes priority, sticking your head in the sand when it comes to macro-economics can spell trouble.
"One reason small business goes bust is because they don't look at these issues," says Dr Carolyn Currie from Sydney's University of Technology's School of Finance.
"They don't monitor cash flow and they don't look at the general economy. The cost of ignorance is failure. It helps to make the time to acquire this knowledge before you even start your business."
